• Description

Based on a phenomenological investigation, this article seeks to illuminate the nature of the changes that have occurred in the Brazilian culture of giving ignited by the mobilization consequent to the impacts of Covid-19, as well as its patterns or permanence. This text seeks to portray part of the cultural movement of giving, so that the reader can see some of the essential features of the explored phenomenon (HOLDREDGE, 2005), reflecting and constructing their own images. The year 2020 was marked by a reflex-giving, however, its experimentation by many, hitherto non-donors, added to a deeper reflection on how it happens and what is generated by the way it is done. It has the potential to bring about significant changes for the years to come.