The field is wide open for savvy app marketers. As companies solidify their nascent app strategies, they're finding opportunity to connect with customers, employees and stakeholders in ways they might not have thought possible a few years ago. Adobe collaborated with Forbes Insights on this study in order to shed light on new mobile engagement opportunities: How are companies using apps, whether they are aimed at customers, employees or partners? What are the lessons learned so far? And what are best practices for using mobile and tablet apps?