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For charities, 2020 was a historically rocky year. Back in March 2020, the BBB Give.org Special Report on COVID-19 revealed some hope, as one-third of survey participants intended to increase their giving that year. Still, charities were very nervous, as most anticipated harsh decreases in revenue and many anticipated an increase in demand for their services. A lot has happened since, but uncertainties about the ongoing effects of the pandemic on individual charities, the sector, and the donating public are still pressing. This report explores how donor attitudes are changing (or not) during this extraordinary time.
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